Why should you have a website?

93% of business decisions starts with a goggling, your potential customers research what they want to buy. So, if you do not have a website, they cannot research your business easily, and this means you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%

So, even for a start-up without any revenue it is important to have a website, if you don’t, potential customers may not know of your existence and even if they do know of your business by some surprise your when they google your business and find no website, they may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Showcasing your brand to your prospective customers is one of the most important things that you can do.

Your website must have at least the following?

  • A clear description of what you do – nothing irritates a potential customer by visiting a website and coming away with not knowing what you do. You have just wasted their time.

  • Sharing of your higher purpose – inherently people want to connect, by sharing your higher purpose, it gives your customer the opportunity to identify with your business and another reason to do business with you.

  • Contact details and contact form – Clear details of how customer may reach you is a must. A working contact form for potential customer to get a hold of you. You must make sure that somebody is receiving the messages. we suggest integrating this with you e-mail inbox.

  • Customer testimonials – Honest words from others help make your products or services more tangible to customers who are visiting you online. They help your potential customers to build trust in you and find out things you have not mentioned on your website

  • Clutter free web pages – one web page one idea. Use typography to your advantage. Use pictures to express your story. Otherwise, your reader will fall asleep.

  • Have a prominent and frequent call to action – give every opportunity to your potential customers to reach out to you.

How to go about getting a website

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